His
Royal Majesty, Oba Saliu Akanmu Olasupo Adetunji, the Olubadan of Ibadanland
has pronounced his Royal blessings on Goldberg, a brand from the stables of
Nigerian Breweries Plc for being a preserver of the Yoruba culture and
tradition in the Southwest region.
The
monarch made this proclamation when the team from Nigerian Breweries Plc paid a
courtesy visit to the Oba in his palace on Friday, July 21, 2017 as part of
activities for the grand finale of Ariya Repete, Goldberg’s talent hunt
competition for indigenous Yoruba music, holding in the city on that day.
“Looking
at Nigerian Breweries’ commitment to the cultural values of the Yoruba people
with the activities of Goldberg in the Southwest, I am convinced that Goldberg
is not just ours, but the cultural beer of repute that preserves and promotes
indigenous Yoruba customs” the Oba affirmed. The King further acknowledged that
Goldberg has been consistent over the years with their palace visitations to
traditional rulers as well as championing cultural causes.
Oba
Adetunji used the occasion to highlight the importance of preserving the Yoruba
culture through music and commended Goldberg for Ariya Repete initiative that
seeks to discover and promote indigenous Yoruba music (Fuji and Juju music)
thereby helping to preserve the Yoruba musical heritage.
Tayo
Adelaja, Public Affairs Manager, West/Mid-West, Nigerian Breweries Plc,
expressed appreciation to the monarch for his proclamation and warm reception
and revealed that Ibadan has always been a centre of cultural display and good
music that must be respected.
“Kabiyesi
is a lover of music and preserver of our traditions. So we cannot come to
Ibadan with a big cultural musical concert without seeking Kabiyesi’s
blessings,” Adelaja said.
He promised that Goldberg will continue to promote the culture of
the people of South Western Nigeria, in line with the brand's 3-point
agenda of culture, respect and enjoyment.
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