WHAT IS THE PURPOSE?

By Zoe Oluwabusayo

Entrepreneurship is hard, we have said that time and again, our business environment is harsh, this is quite obvious, our credibility ratio as a society is quite low, almost any matured individual who live within the Nigerian society knows that. However, there are those who have transcended all these shortcomings, limitations and barriers our society has to become influential and successful entrepreneurs whose businesses are built on integrity and great value.


For anyone to succeed within the context of our entrepreneurial and business terrain, he must first of all be fuelled and driven by purpose to add values, develop his community and society through his products and services.
An entrepreneur must be driven by purpose and this will be evident in the quality of the products and services that he renders, the type of business he builds, the training of the people who work with him and the deliberate positive impact he has on his environment.

When an entrepreneur is purpose-driven, he will have the tenacity of purpose to transcend the limiting conditions of our business environment, he will possess the raw ambition to see that his dreams come to fruition, he will have the strength of will to pursue the aim for which his entrepreneurial venture has been established and he will be deliberate about building his brand around integrity, sound principle and judgment.

So for any upcoming entrepreneur who wants to live his footprints on the sands of time and thrive in a harsh business environment, that individual must not lose sight of the purpose for which his business is built in the first place.
Know your onions, develop yourself maximally but be purposeful and deliberate in all your endeavors and you will soar despite the restrictive conditions in our environment.


- ZOE OLUWABUSAYO, E-mail: thezoeconcept@gmail.com, Phone No: 0809 433 7280