Nigerian
Breweries Plc in collaboration with the Federal Road Safety Corps (FRSC) has
kicked off the 2018 edition of the Don’t Drink and Drive campaign aimed at creating
safety awareness on Nigerian roads in order to minimise the dangers of drink
driving.
The event
marking the beginning of the 11th edition of the campaign was held
at Nigerian Breweries, Iganmu on Thursday, October 4, 2018.
Speaking
at the event, the Managing Director and Chief Executive Officer, Nigerian
Breweries Plc, Mr. Jordi Borrut Bel, said the Don’t Drink and Drive campaign is
a Corporate Social Responsibility (CSR) initiative designed to improve safety
on Nigerian roads by discouraging the habit of drink driving especially among
commercial drivers, motorcycle riders and private car owners.
He said
the campaign involves enlightenment rallies for drivers in various cities,
deployment of print and electronic media messages, fliers, free medical checks such
as blood pressure and eye tests for drivers during the rallies.
Borrut
Bel explained that since the start of the initiative, the company has held
enlightenment rallies in motor parks and other locations in 42 cities and towns
across the country. “In the process, we have directly engaged over 20,000
drivers, other road users and a higher number of people through media messages”
he stated.
He added
that there will be mega rallies this year in Eket, Akwa Ibom state, Ojota in
Lagos and Minna in Niger state.
According
to him, some behavioural changes have been recorded among drivers from
evaluations conducted by research experts.
In his
remark, Dr. Boboye Oyeyemi, Corps Marshall and Chief Executive, FRSC, commended
Nigerian Breweries for the laudable campaign which he said is worth emulating
by other organisations. He said the campaign’s impact on road users, especially
commercial drivers, has been high, since the Corps signed a memorandum of
understanding with the leading brewing company.
He
affirmed that in order to promote responsible drinking, the FRSC has acquired
digital alcoylser to test the level of alcohol in drivers. “If the alcoholic content exceeds 0.05mm in a
driver, then it is considered abnormal and not good for driving,” Oyeyemi said.
The mega
rallies for this year’s edition has been expanded to include the National Union
of Road Transport Workers (NURTW), Road Transport Employers Association of
Nigeria (RTEAN), Tanker Drivers, Luxury Bus Drivers, Keke and Okada Riders, Non-Governmental
Organisations and members of the National Youth Service Corps, among others.
No comments:
Post a Comment