The National Publicity Secretary of the Nutrition Society of Nigeria, Mr. Olusola Malomo,
has hailed the juice making standards of Chivita100% fruit juice, the flagship
brand of Chi Limited, and its commitment to 'no-added sugar' process,
describing it as a healthy substitute for raw fruits.
He explained: “100% fruit juice is made
from the flesh of fresh fruit or from whole fruit, depending on the type used.
It is not permitted to add sugar, sweeteners, preservatives, flavouring or
colourings to fruit juices. Chivita 100% complies with these requirements as
articulated by its production and packaging process."
Malomo, who led discussion at a media
session held in Lagos on Tuesday, said 100% fruit juice has same nutritional
value with natural fruits and could help in detoxifying the body system while
aiding weight loss when taken before breakfast.
He stated that regular consumption of 100%
fruit juice could also address modern health challenges caused by fewer
minerals/vitamins/antioxidants, processed foods, excess sugar, excess
fat/cholesterol, improper chemical combination and excess animal fat.
The nutritionist further said: “It is often
difficult to say which between raw fruit and fruit juice gives more nutrient to
the body. Although eating whole fruit is considered to be the best way of
attaining the full benefits of fruits, fruit juice is an easy and healthy
option. Of course, if the juice contains 100% fruit without preservatives and
additives, it has same nutritional value with natural fruit”.
“With a busy lifestyle, our eating habits
have become packed with preservatives and processed foods that are not only
devoid of essential nutrients but can also cause some harm to the body. 100%
fruit juice helps to correct the harm caused by these new eating habits; boost
the immune system and keep the body in perfect health.”
Malomo stated that 100% fruit juice helps
in lowering inflammation, noting that its consumption has a beneficial effect
on cardiovascular diseases. He described 100% fruit juice as an appropriate healthy
diet.
“When you drink fruit juice, the supply of
energy increases in no time. This is one of the prime benefits of fruit juice
that we can utilise in our busy schedules. This is the reason why athletes
often drink fruit juice during and after exercising. It is also the same reason
pregnant women are advised to often take it.”
He noted that sugar
consumption is not entirely bad as long as it is within the recommended dietary
requirement, adding that sugar is needed to supply the energy needed for the
functioning of the body.
According to him, “sugar is not
singularly responsible for obesity and diabetes. What causes these illnesses are
primarily more related to lifestyle. Fruits or fruit juice are much more than just source of fructose
(natural sugar that comes with fruit). There are
lots of nutrients in them that are important for health. Moreover,
sugar in fructose is very healthy.
“One small glass (150ml) of 100% orange juice contains 100%
of the daily requirements of Vitamin C. The
carbohydrates in 100% fruit juice, including the sugars, are naturally
occurring and comes from the whole fruit from which it is squeezed.”
On his part, the Managing
Director, Chi Limited, Deepanjay Roy, said Chivita, as a brand, is concerned
about the misconceptions on juice consumption, which are capable of creating needless
barrier to enjoying the many nutritional benefits of 100% juice.
“As a leading juice brand, we at Chivita
are therefore not unmindful of the responsibility to create a platform for enlightened
discourse on benefits of fruit and juice drinks and how it contributes to
health and well-being of our nation. To do this, we hope to support the sharing
of unbiased but balanced information on sugar intake and fruit juice by experts
such as scientists, nutritionists and dietician. We will also create a
sustainable dialogue on the truth and science of fruit juice and the natural
sugar it contains."
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