Nigerian Breweries Plc, the foremost brewer in the country has raised the bar in the Ready-to-Drink (RTD) market with the launch of “Ace Desire,” the first zobo-flavoured alcoholic drink into the Nigerian market.
Marketing Director, Nigerian Breweries Plc, Mr. Franco Maria Maggi,
explained to Journalists at the launch in Lagos on Thursday, that Ace Desire is
a sophisticated blend of spirit, natural Hibiscus or zobo extracts, being the traditional beverage produced from
Hibiscus leaves. “This rich combination of a balanced mix of spirit and
Hibiscus extracts contains 5.5% alcohol, and offers a tingling sensation and
rich aroma”, he said.
According to him, Ace Desire, packaged in a 33cl glass bottle, stands
out amongst other products on the Ready-to-Drink category. He added that
Nigerian Breweries, “the house of quality” has delivered on yet another promise
to delight consumers with the introduction of Ace Desire.
“The brand’s ambition is to lead in the Nigerian RTD category by
establishing itself as the relentless pioneer of innovation”, Maggi said, while
alsopromising that the product will be available in outlets across the country over the next few weeks.
Mr. Franco Maria Maggi disclosed that the extensions of the Ace brand
have always been informed by the need to satisfy different consumer taste
profiles that evolve and change over time.
It would be recalled that Nigerian Breweries launched the Ace brand in December 2014 with an apple-flavoured alcoholic
drink called Ace Passion. In March 2015, Ace Roots, a spirit mixed alcoholic
drink made from African herbs and fruits joined the Ace family, while Ace
Rhythm, a mix of Vodka and Citrus was unveiled in November 2015.
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