digitxplus Nigeria with the support of Facebook Africa recently conducted Facebook Academy, the first of its kind in Lagos, Nigeria for their clients from West Africa.
Spanning over a period of two days, this training titled “Facebook
Agency Ambassadors at digitXplus” was jointly facilitated by Patrick Gomes and
Jelil Adedoyin, together with Elizma Nolte, Regional Marketing Manager Facebook
Africa; Sifiso Mazibuko, Regional Agency Partner, Facebook Africa; and Abi
Williams, Small and Medium Business Sales Manager,Facebook Europe, Middle East
and Africa.
Facebook Academy is a programme intended for the Media and
Marketing industry, to
help unlock business value using the Facebook and Instagram
platforms.
The half-day course covered ten “Brilliant Basics” of advertising
on Facebook and Instagram from a Media and Marketing perspective. They include
Brilliant Basic one: Start by solving for a Business’ Objectives; Brilliant
Basic Two: Target, target, target; Brilliant Basic Three: Deliver your message
with Reach & Frequency; Brilliant Basic Four: Build thumb-stopping
creative; and Brilliant Basic Five: Understand People based Measurement.
Others are Brilliant Basic six: Think Full Funnel; Brilliant Basic
seven: Instagram is about Inspiration - get it right; while Brilliant Basic
eight to ten is: It works, Play More, and, Keep Up.
Commenting on this initiative, the Chief Executive Officer,
Patrick Gomes, digitXplus, said “It’s our endeavour to conduct these trainings
for our clients. Our objective is to facilitate the digital marketing ecosystem
in Nigeria and we appreciate Facebook coming forward to support us in
conducting Facebook Academy for the first time in Nigeria. Our effort will be
to continue with Facebook Academy in different forms and broaden the horizon by
taking it to a larger community who can benefit from it”.
Also, Elizma Nolte, Regional Marketing Manager, Facebook Africa,
said “Agencies like digitXplus are key partners in helping educate businesses
and marketers about the power of digital marketing to generate business value.
We will continue to work with them and others to deliver Facebook Academy for
free in Nigeria and other cities across Africa.”
digitXplus is one of the leading digital marketing agency in the
country, having coverage in West and Central Africa. It was instrumental in
publishing Digital Fact Book for the first time in 2013 with the second edition
in 2015.
The objective of Digital Fact Book was to organise and present
facts and figures on digital medium covering West and Central Africa, thus
making it easily accessible and useful to all.
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