Draft National Tourism Policy
2024-2030
Foreword
I am pleased to unveil Nigeria’s National Tourism Policy, a strategic framework designed to unlock the immense potential of our tourism sector. This policy marks a pivotal step in our commitment to highlight Nigeria as a leading destination for both domestic and international travellers.
Blessed with a wealth of cultural richness, diverse landscapes, and a dynamic population, Nigeria offers unparalleled experiences for visitors. Whether it is the energy of our urban centers or the
tranquility of our rural areas, from historical sites to natural marvels, our nation’s offerings mirror the essence and spirit of Nigeria.
The development of this National Policy on Tourism and Hospitality is the result of collaborative efforts among various stakeholders, including governmental bodies, the private sector, and global experts. It stands as a comprehensive document, mirroring the latest global trends and best practices, and delineating clear strategies for infrastructure enhancement, the promotion of sustainable tourism, the improvement of visitor experiences, and the assurance of tourist safety and security.
We acknowledge the hurdles we face, such as the need for better infrastructure, enhanced security, and a conducive business climate. Our approach to these challenges is proactive and collaborative, involving strategic partnerships and investments. Furthermore, we will work alongside other government entities to offer attractive incentives to investors, fostering the growth of tourism-related assets.
As we start the implementation phase of this policy, we invite all stakeholders, both local and global, to collaborate in achieving our vision of a robust tourism sector that significantly contributes to
Nigeria’s economic and social progress. To prospective investors, we extend an invitation to join us, to capitalize on the vast opportunities presented by this policy, and to delve into the potential of our tourism industry. Together, we will generate opportunities for our citizens and provide unforgettable experiences for our guests.
My heartfelt thanks go to everyone who played a role in shaping this policy. Your commitment and expertise have been instrumental. We eagerly expect your ongoing support as we embark on this promising path toward a brighter and more prosperous future for Nigerian tourism.
Hannatu Musa Musawa, Honourable Minister,
Federal Ministry of Art, Culture, Tourism and Creative Economy, Nigeria.
Table of Contents Pages
Foreword ………………………………………………………………………… 1
Table of Contents……………………………………………………………………. 2
Abbreviations………………………………………………………………… 4
Introduction………………………………………………………………… 6
Status………………………………………………………………………… 6
Challenges…………………………………………………………………… 7
Rationale for the Policy Review……………………………………………. 8
The Policy Review Process…………………………………………………... 9
The National Tourism Policy Agenda……………………………………… 10
Vision………………………………………………………………………… 10
Mission………………………………………………………………………. 10
Goals and Objectives………………………………………………………… 10
Strategic Focus Areas………………………………………………………… 13
Infrastructure Development…………………………………………………… 13
Roads…………………………………………………………………………. 13
Airports………………………………………………………………………… 13
Railways/Sea and Waterways…………………………………………………. 13
Travel Hubs……………………………………………………………………. 13
Tourist Transport………………………………………………………………. 13
The Environment and Sustainable Tourism Practices…………………………. 13
Tourism Development Financing………………………………………………. 14
Tourism Development Incentives………………………………………………. 15
Creation of Itineraries 16
Marketing, Promotion and Communication……………………………………. 16
Capacity and Resources Development 16
Community Involvement 16
Inclusive Tourism: Women and Youth 17
Health 17
Cultural Preservation 17
Technology Integration 18
Research, Data and Statistics 18
The Hospitality Sector………………………………………………………….... 18
Nigeria’s Tourism Products……………………………………………………. 20
Cultural Festivals/Heritage Tourism……………………………………………… 20
Meetings Incentives Conferences and Events (MICE)…………………………… 20
Sport Tourism……………………………………………………………………. 21
Eco-Tourism……………………………………………………………………… 21
Medical Tourism………………………………………………………………… 21
Coastal Tourism…………………………………………………………………. 22
Adventure Tourism……………………………………………………………… 22
Diaspora/Home-coming Tourism………………………………………………… 23
Creative and Entertainment Tourism………………………………………….… 23
Waterways and River Cruises……………………………………………………. 23
Rural/Community Based Tourism………………………………………………… 24
Youth Tourism……………………………………………………………………. 24
Religious Tourism………………………………………………………………… 25
Institutional Framework and Stakeholders Obligations………………………………………………………........................... 25
Federal Government Obligations…………………………………………………. 25
States Obligations…………………………………………………………………. 26
Local Government Obligations …………………………………………………… 26
Private Sector Obligations…………………………………………………………. 27
Repositioning the Private Sector…………………………………………………… 27
Regulation and Licensing…………………………………………………………. 28
Safety and Security……………………………………………………………… 28
Implementation Strategy…………………………………………………………… 28
Monitoring and Evaluation 28
Periodic Policy Review 28
Abbreviations
AfCFTA
The African Continental Free Trade Area
AI
Artificial Intelligence
AR
Augmented Reality
AU
African Union
CBT
Community-Based Tourism
CSR
Corporate Social Responsibility
ECOWAS
Economic Committee of West African States
FCCPC
Federal Competition & Consumer Protection Commission
FIRS
The Federal Inland Revenue Service
GDP
Gross Domestic Product
IVF
In Vitro Fertilisation
MDAs
Ministries, Departments and Agencies
MICE
Meetings, Incentives, Conferences, and Exhibitions
MSMEs
Micro, Small and Medium-Sized Enterprises
NBTE
National Board for Technical Education
NCDMB
Nigerian Content Development & Monitoring Board
NCT
National Council on Tourism
NEPC
Nigerian Exports Promotion Council
NERDC
Nigerian Educational Research and Development Council
NESG
Nigerian Economic Summit Group
NESP
Nigerian Economic Sustainability Plan
NESREA
The National Environmental Standards and Regulations Enforcement Agency
NGOs
Non-Governmental Organisations
NIHOTOUR
National Institute for Hospitality and Tourism
NIPC
Nigerian Investment Promotion Commission
NIRP
Nigerian Industrial Revolution Plan
NSQ
National Skills Qualification
NTDA
Nigerian Tourism Development Authority
NUC
National Universities Commission
PCT
Presidential Council on Tourism
PPP
Public-Private Partnership
SAATM
Single Africa Air Transport Market
SDGs
Sustainable Development Goals
TDF
Tourism Development Fund
THITG
Tourism and Hospitality Industries Thematic Group
THWG
Tourism and Hospitality Working Group
TTS
Tourist Transport Services
UN
United Nations
UNESCO
The United Nations Educational, Scientific and Cultural Organization
VR
Virtual Reality
WTTC
World Travel & Tourism Council
Introduction
Tourism plays a crucial role in Nigeria’s economic growth, cultural preservation, and social
development. Recognising its potential to drive sustainable development, this policy outlines strategic development areas aimed at enhancing the sector’s growth, sustainability, and competitiveness. These areas encompass economic, social, environmental, and cultural dimensions, ensuring a comprehensive approach to tourism development. By leveraging Nigeria’s unique natural and cultural assets,
fostering community engagement, and promoting sustainable practices, the policy aims to position Nigeria as a leading global tourism destination. This policy serves as a roadmap for achieving these objectives, guiding stakeholders in their efforts to create a vibrant, inclusive, and resilient tourism industry that benefits all Nigerians.
The sector attracts foreign visitors and businesses to Nigeria, bringing in valuable foreign exchange, which helps balance the country’s trade and supports the local economy. Additionally, the growth of tourism has led to improvements in infrastructure, such as roads, airports, and public facilities,
benefiting both tourists and our communities. It also promotes Nigeria’s rich cultural heritage, including our festivals, traditions, and historical sites, - fostering national pride and cultural
preservation. By investing in the development of the tourism sector, Nigeria can reduce its reliance on oil and diversify its economy, thus making it more resilient to global economic fluctuations.
Tourism has a broader impact than just the “tourism economy” It is an integral part of the social and cultural life of every community and influences all other sectors, including hospitality, shopping, the arts, culture, entertainment, agriculture, and food services. Overall, the impact of tourism on Nigeria’s economy and employment is multifaceted, making it a crucial sector for the country’s development.
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Status of Tourism in Nigeria:
Nigeria boasts of a rich array of tourism assets spread across various parts of the country. These assets, combined with the rich cultural diversity, entertainment industry and the friendliest people, make it a unique and attractive destination for tourists. Additionally, the quality of restaurants and
hotels in Nigeria ranges widely from luxury 5-star establishments to modest facilities. This diversity means that travellers can find options that suit different budgets and preferences.
Nigeria is uniquely endowed with the largest concentration of the black race in the world, boasting
abundant clusters of attractive natural tourism resources. These include diverse wildlife in both natural and man-made habitats, tropical beaches, resorts, unparalleled cultural heritage, and scenic landscapes rich in flora and fauna. Although tourism in Nigeria is still in its nascent stage, significant strides have been made in the industry. Some resources require infrastructural improvement, while many are still
untouched and ripe for development.
Tourism continues to play a significant role in the Nigerian economy, contributing to both GDP and employment. According to the World Travel & Tourism Council (WTTC), the travel and tourism
sector in Nigeria is expected to grow over the next decade, contributing ₦12.3 trillion to GDP by 2032 and creating over 2.6 million new jobs. The sector’s contribution to GDP is forecasted to grow at an average rate of 5.4% annually, significantly outpacing the national economy’s growth rate of 3%. Additionally, the sector has shown resilience and recovery post-pandemic. By the end of 2022, the tourism sector’s contribution to GDP grew by 10.4%, reaching over ₦7.2 trillion, with employment in the sector rising to more than 2.5 million jobs.
These figures reflect the sector’s potential and the steady increase in employment and economic contribution, making tourism a critical part of Nigeria’s economic diversification strategy. Tourism
has an enduring multiplier effect on every nation’s economy, and Nigeria is no exception. For many years, tourism has been a major contributor to the Nigerian economy by providing employment in
both the informal and formal sectors, increasing the nation’s revenue from taxes, duties, license fees, and gate takings. The rich and diverse geographical spread of tourist attractions has catalyzed broader economic and infrastructural development. To diversify the economy, the government is upscaling tourism to adequately compete with other key sectors.
Challenges:
Despite the successes recorded in the tourism industry, several challenges still prevail. These include the lack of established constructive collaboration needed for integration between the tourism industry and host communities, which poses challenges for rural and community tourism development.
Additionally, the neglect of some tourist sites has resulted in the near collapse of infrastructure. Other issues include inadequate infrastructure, poor tourism product development and management, poor marketing, poor linkages within the enlarged tourism economy, insufficient institutional and technical capabilities, and a shortage of appropriate and skilled personnel. Cultural obstacles like the legacies of colonialism, public consciousness, mistrust, disparities in power, imbalances in the distribution of
costs and advantages, prejudices, and negative propaganda about safety and security due to negative media coverage both locally and internationally, all present significant difficulties. Operational
constraints include limitations in the availability of information, ineffective decision-making mechanisms, the absence of discussion forums, limited knowledge resources, and insufficient transparency and accountability. Structural constraints include the scarcity of access to planning experts, underdeveloped community initiatives, insufficient budget allocation, limited educational opportunities, and suboptimal policy and governance frameworks.
The COVID-19 pandemic also had a profound impact on Nigeria’s tourism sector. In March 2020, when COVID-19 became a global pandemic, international travel restrictions, national travel bans and lockdowns were imposed. This led to massive cancellations of tourism and hospitality services and events throughout 2020 and well into 2021. Like in many countries, the pandemic forced a shift towards online technology for promotional campaigns and customer relationship management, which has become the new normal for many businesses as the sector adapted to these challenges.
Furthermore, Nigeria currently ranks 116th out of 141 countries in global competitiveness, according to the World Economic Forum’s Global Competitiveness Index 2019, indicating room for
improvement in various areas. Despite these challenges, the tourism sector has the potential to
contribute significantly to Nigeria’s economy. Additionally, it plays a vital role in foreign exchange earnings and cultural preservation, further highlighting its importance.
Rationale for the Policy Review:
The first National Tourism Policy was launched in 1990 and reviewed in 2005. Over the years,
significant developmental and technological advancements have occurred, along with changes in tourist consumption patterns, demands and expectations. To keep the sector aligned with current
developmental trends, a periodic review of the policy is necessary. While the earlier editions of the National Tourism Policy and the Nigeria Tourism Development Master Plan remain relevant, the Government is committed to consolidating gains and strengthening the sector through planning, cooperation, development, promotion, and improved service delivery, as well as providing an
enabling environment for investors. The dynamic nature of the global tourism industry necessitates a
periodic review and updating of our National Tourism Policy document. As Nigeria continues to evolve and position itself as a premier tourism destination, it is imperative for our policy to reflect
contemporary trends, challenges, and opportunities. The increased focus on environmental protection and ecosystem preservation has also highlighted the need for reviewing and harmonising existing protocols and policies. This review aims to ensure that our tourism strategies align with United Nation’s sustainable development goals, address the current needs of our stakeholders, and leverage new innovations to drive growth. By updating the National Tourism Policy, the Ministry aims to
create a robust framework that supports economic diversification, promotes cultural preservation, and enhances the overall tourism experience in Nigeria.
Therefore, the review of the National Tourism Policy Document is crucial for several key reasons:
Adapting to Global Trends: The global tourism landscape is continually evolving,
driven by changes in technology, traveller preferences and market dynamics. The revised tourism policy ensures Nigeria stays competitive and responsive to these trends, adopting best practices and innovative approaches to attract both domestic and international
tourists.
Sustainable Development Goals (SDGs): Aligning the National Tourism Policy with the United Nations Sustainable Development Goals (SDGs) is crucial. This review integrates sustainable practices that promote environmental conservation, cultural preservation, and social inclusion, ensuring that tourism growth contributes positively to Nigeria’s
sustainable development agenda.
Economic Diversification: Nigeria’s economy has traditionally been heavily reliant on oil. Diversifying the economy through tourism will generate new revenue streams, create jobs, and stimulate local economies. The updated policy provides a clear roadmap for leveraging tourism as a driver of economic diversification and resilience.
Community Empowerment and Involvement: Empowering local communities and ensuring they benefit from tourism activities is essential for sustainable development. The revised tourism policy focuses on community engagement, capacity building and
equitable distribution of tourism benefits, fostering inclusive growth.
Improving Infrastructure and Services: Enhancing tourism infrastructure and services is critical to providing a high-quality visitor experience. The revised tourism policy prioritises investments in infrastructure such as transportation, accommodation, and
digital connectivity, improving the overall competitiveness of Nigeria’s tourism sector.
Regulatory and Institutional Strengthening: Effective governance and regulatory frameworks are vital for sustainable tourism development. The review addresses gaps in existing regulations, streamlines processes, and strengthens institutions responsible for tourism management, ensuring a cohesive and efficient approach.
Crisis Management and Resilience: The recent global challenges, such as the COVID- 19 pandemic, have highlighted the need for robust crisis management and resilience
planning within the tourism sector. The revised tourism policy incorporates strategies for risk mitigation, crisis response, and recovery to safeguard the industry against future
disruptions.
Enhanced Marketing and Promotion: Promoting Nigeria as a premier tourism
destination requires a strategic and targeted marketing approach. The review introduces modern marketing techniques, digital platforms, and collaborative promotional efforts to enhance Nigeria’s visibility and attractiveness to tourists.
Stakeholder Collaboration: Successful tourism development hinges on collaboration between various stakeholders, including government agencies, private sector players, local communities, and international partners. The revised tourism policy provides for institutional structures to promote partnerships and synergies, creating a unified and effective tourism ecosystem.
The Policy Review Process:
The review of the National Tourism Policy was conducted by the The Federal Ministry of Art,
Culture, Tourism and Creative Economy, in collaboration with the Tourism and Hospitality Industries Thematic Group of the Nigerian Economic Summit Group (NESG-THITG). This comprehensive
policy was developed through a collaborative and inclusive process, involving extensive consultations with key stakeholders, industry experts, community representatives, and government entities. Our
goal is to establish a strategic framework that not only promotes sustainable tourism development but also positions Nigeria as a premier global destination. By fostering economic growth, preserving our unique cultural and natural assets, and ensuring the equitable distribution of benefits, this policy will serve as a cornerstone for the advancement and diversification of Nigeria’s economy.
The systematic approach taken in formulating this policy significantly enhanced the thorough and efficient review of the National Tourism Policy. It ensures that the policy document remains adaptable and responsive to the changing needs and opportunities within Nigeria’s tourism sector, fostering sustainable growth, economic diversification, and cultural preservation.
The National Tourism Policy Agenda
Vision: To establish a sustainable tourism culture in Nigeria that considers current and future economic, social, and environmental impacts, addressing the needs of tourists, the industry, the environment, and host communities.
Mission: To promote Nigeria’s rich cultural heritage and tourism resources by formulating
policies that facilitate the identification, development, and promotion of opportunities aimed at eradicating poverty through wealth creation and economic empowerment.
Goals and Objectives
Recognising the crucial role tourism plays in Nigeria’s economic diversification and socio-cultural enrichment; this policy sets forth a comprehensive array of goals and objectives. These are designed to cultivate a vibrant tourism industry that not only boosts the nation’s economic growth but also
safeguards its rich cultural heritage and natural resources. Our commitment to sustainable tourism development reflects in these aims and objectives, ensuring that all Nigerians enjoy the benefits of this dynamic sector for future generations.
Goals:
Promote Nigeria as a Premier Global Tourism Destination: Position the nation as a leading destination for both domestic and international tourists through strategic
marketing and promotion.
Promote Sustainable ResponsibleTourism Development: Foster responsible tourism practices that ensure the preservation of natural resources, cultural heritage, and local communities for future generations.
Enhance Economic Growth and Diversification: Utilise tourism as a key driver for economic diversification, job creation and revenue generation.
Strengthen Community Engagement and Empowerment: Encourage active
participation and empowerment of local communities in tourism activities, ensuring fair distribution of benefits and support local development.
Improve Tourism Infrastructure and Services: Develop and enhance infrastructure and services to support sustainable tourism growth and improve the overall visitor experience.
Policy Objectives:
Contextual Background: Tourism is a vital sector of Nigeria’s economy, contributing significantly to GDP, employment, and cultural exchange. However, the industry faces
challenges such as environmental degradation, inadequate infrastructure, and insufficient community engagement. To address these issues and harness the full potential of tourism, a comprehensive policy is essential.
Purpose Statement: The purpose of this policy is to promote sustainable and responsible tourism development that balances economic growth, environmental preservation, and
socio-cultural enrichment.
Specific Objectives:
Environmental Sustainability: Implement policies and practices that minimise the
environmental impact of tourism activities, including waste management, conservation of natural habitats and promotion of eco-friendly tourism.
Cultural Preservation: Protect and promote Nigeria’s cultural heritage, traditions, and local arts by integrating them into the tourism experience.
Strengthen Community Engagement: Empower local communities to actively take part in and benefit from tourism activities. Create economic opportunities through tourism by supporting small and medium-sized enterprises (SMEs), enhancing local supply chains, and attracting investment.
Infrastructure Development: Invest in and improve tourism-related infrastructure such as roads, airports, railways, accommodation, and telecommunications to facilitate sustainable tourism growth.
Capacity Building: Provide training and capacity-building programs for tourism professionals, local communities, and stakeholders to ensure lofty standards of service and sustainable tourism practices.
Inclusive Growth: Promote inclusive tourism development that benefits all segments of society, including marginalised and vulnerable groups.
Public-Private Partnerships: Foster partnerships between the public and private sectors to leverage resources, expertise, and innovation in tourism development.
Safety and Security: Enhance safety and security measures for tourists, including the
establishment of a dedicated tourism Police Unit and effective crisis management protocols.
Policy and Regulatory Framework: Develop and enforce a robust policy and regulatory framework that supports sustainable tourism development and ensures compliance with local, national, sub-regional, continental, and global standards.
Economic Contribution: Exponentially grow the tourism and hospitality sectors to contribute up to 12% of Nigeria’s GDP by 2031.
Competitiveness in Africa: Boost Nigeria’s tourism and hospitality industries’
competitiveness in Africa by collaborating on initiatives under ECOWAS, AfCFTA, AU Agenda 2063, UN Agenda 2063 (SDGs), Nigeria Vision 2050, Single Africa Air Transport Market (SAATM), Nigerian Economic Sustainability Plan (NESP), and Nigerian Industrial Revolution Plan (NIRP).
Tourism Business Segment: Create an enlarged tourism business segment of the economy by harmonising the activities of sports, creative/entertainment, hospitality sectors, travel/tour
agents and other enablers.
Stakeholder Engagement: Establish the relationship framework required to reposition the tourism and hospitality industry ecosystem in Nigeria through enhanced engagement with stakeholders, connecting government, regulatory agencies, private sector, development
partners and social enterprises.
Strategic Policy Objectives
Developing strategic policy objectives for the tourism industry in Nigeria involves a
comprehensive approach to enhance the sector’s growth, sustainability and competitiveness. These objectives focus on four strategic areas: economic, social, environmental and natural resources management and cultural aspects:
Economic Objectives:
Achieve recognition for tourism as a key contributor to the economy through job and wealth creation.
Increase revenue generation through tourism receipts and enhance foreign exchange earnings and GDP.
Generate employment, promote human capital development, and deepen investment opportunities by encouraging private entrepreneurship in the sector.
Facilitate and enhance linkages with other sectors.
Social Objectives:
Re-define the role and importance of the sector in Nigeria’s national development.
Encourage cross-cultural exchange to foster local and international understanding and cooperation.
Monitor and minimise potential adverse social impacts of tourism to host communities.
Encourage community participation in the planning, implementation, execution, and management of tourism projects.
Provide proper tourism education, awareness, and capacity-building programs for managers of these resources and host communities.
Develop more tourist resources in previously neglected areas, communities, and yet-to-be- discovered tourist sites; and
End all forms of discriminatory tendencies about gender, language, religion, race, status, and the physically challenged.
Environmental and Natural Resources Management:
Develop facilities and products such as recreation parks, waterfalls, resorts, game reserves, lakes, and convention/entertainment centres, following well-designed management plans.
Promote and harmonise tourism practices that are ecologically friendly and environmentally sustainable.
Educate tourism investors on the importance of undertaking environmentally friendly projects.
Promote and develop land and other natural resources for tourism in a well-coordinated manner.
Harmonise various forms of tourism, including cultural, river cruise, domestic and eco- tourism, to maximise benefits.
Cultural Objectives:
Develop, maintain and promote museums, cultural theaters, and other exhibition centres.
Support the development, standardisation, and packaging of local handicrafts.
Encourage the preservation and management of rich cultural, man-made, and natural heritage sites for the enjoyment of both local and foreign tourists.
Develop and strengthen cottage industries to produce items that highlight the country’s rich and diverse cultural and artistic heritage.
Promote festivals and new forms of entertainment to boost tourism.
Collate and harmonise the many heritage sites and cultural festivals into a unified tourism attractions calendar/directory.
Strategic Focus Areas
The tourism policy focuses on these key areas aimed at promoting a robust and sustainable tourism sector in Nigeria that will drive growth, competitiveness, and sustainability.
Infrastructure Development:
The viability and sustainability of a competitive tourism industry for Nigeria depend on the quantity and quality of its infrastructure. Therefore, the Federal Ministry of Art, Culture, Tourism and Creative Economy shall lead efforts to facilitate funding for the development and rehabilitation of tourism infrastructure, including road and railway networks, telecommunication, air and water transport
services and power supply.
Roads:
Provide reliable road networks to tourist sites and attractions.
Ensure the safety, security, and convenience of all road users through proper legislation.
Train and test road transport service providers and users.
The Federal Ministry of Art, Culture, Tourism and Creative Economy, will collaborate with relevant MDAs such as the Federal Ministry of Works, the Infrastructure Concession and Regulatory Commission (ICRC), State and local governments and the private sector to provide road infrastructure to tourist hubs, cultural and heritage sites. This will be
achieved through Public-Private Partnership (PPP) models, such as offering forward tax credits for road construction by the private sector.
Airports:
The Federal Ministry of Art, Culture, Tourism and Creative Economy, will advocate and collaborate with relevant agencies to enhance infrastructure provision by maintaining links between Nigeria’s
entry and exit points. The Federal Ministry of Art, Culture, Tourism and Creative Economy, will also advocate for the upgrading of airport traveller reception facilities, regular training of immigration officers in customer service protocols, harmonisation of airport service charges, taxes, safety, and
security measures. Regular training will ensure that immigration officers are aware of the latest tools, technologies and methodologies needed for them to carry out their jobs efficiently.
Railways/Sea and Waterways:
The Federal Ministry of Art, Culture, Tourism, and Creative Economy will collaborate with relevant agencies to upgrade, develop, and maintain a multi-modal national rail, sea, and river transport system for Nigeria. Additionally, necessary measures will be implemented to ensure the safety and security of all users.
Travel Hubs:
The Federal Ministry of Art, Culture, Tourism and Creative Economy will identify Nigeria’s tourism travel hubs and partner with its statutory agencies, states, local governments, and the private sector to develop world-class infrastructure around these hubs. Technology solutions such as digital signage, real-time information systems, and mobile apps will be incorporated to enhance the traveler
experience at transit hubs. Collaboration between the aviation and tourism sectors will be fostered to establish a synergistic ecosystem conducive to growth and sustainability. Regulations will be
developed and enforced to govern the planning, development, and operation of transit hubs, including zoning regulations and safety standards. Tourist assistance centers and hotlines will be established to
provide information, guidance, and support. Additionally, dedicated tourist emergency hotlines staffed by multilingual operators trained to handle various situations will be implemented.
Tourist Transport:
Branded Tourist Transport Services (TTS) will be introduced to provide safe, reliable, and high- quality transportation for tourists, enhancing their travel experience. TTS vehicles will feature
uniform branding and meet stringent quality and safety standards. Only licensed operators will offer these services, with regular inspections ensuring strict compliance. Technology integration, such as
digital booking systems and real-time tracking, will enhance convenience and safety. Drivers and staff will receive professional training and undergo regular certification programs to maintain high service standards. Eco-friendly vehicles and strict emission standards to promote sustainability will be
employed.
The Environment and Sustainable Tourism Practices:
The development of sustainable tourism and its impact on the environment is of utmost importance. It is vital to promote, control and protect tourism resources while ensuring their preservation. The
ministry shall, in partnership with its relevant agencies, focus on regulating and coordinating tourism activities to minimise their environmental impact. Additionally, the Federal Ministry of Art, Culture, Tourism and Creative Economy shall advocate for the development and implementation of measures for effective resource assessment, information systems, environmental scanning, auditing, and Impact Assessment for both existing and future projects.
The Federal Ministry of Art, Culture, Tourism and Creative Economy shall collaborate with the Federal Ministry of Environment and other relevant agencies to:
Develop policies aimed at preventing and mitigating undue harm to the people and environment during any tourism development process.
Create Environmental Assessment Guidelines to provide tourism operators and
developers with tools and prompts to make their developments more sustainable. These guidelines will support sustainable and resilient development that protects the
environmental, social, and cultural assets of coastal environments, waterways, and all natural tourism assets, which are the foundation for tourism and livelihoods in Nigeria.
Strengthen partnerships and relationships among important stakeholders such as Federal, state, and local government ministries/agencies, local communities, and tourism
developers. This will encourage compliance with national environmental regulatory requirements.
Tourism Development Financing:
The Federal Ministry of Art, Culture, Tourism and Creative Economy, through its statutory agencies, will facilitate sustainable financing mechanisms, including government funding, partnerships, and a Tourism Development Fund (TDF), to support long-term tourism development projects.
Tourism Development Incentives:
The Federal Ministry of Art, Culture, Tourism and Creative Economy will take all necessary steps to curate and implement a comprehensive set of incentives for the tourism and hospitality sectors. These incentives aim to promote sustainable development and attract both domestic and foreign investment into Nigeria’s tourism and hospitality industries. An Inter-ministerial Technical Committee, led by the Federal Ministry of Art, Culture, Tourism and Creative Economy, and including relevant ministries,
departments, and agencies at both Federal and sub-national levels, as well as development partners and the private sector, will curate and agree upon this incentives framework.
Creation of Itineraries:
To encourage travel and tour agents who are key service providers, the Federal Ministry of Art,
Culture, Tourism and Creative Economy will implement a policy to ensure that rail, road, and water travel is culturally enriching for tourists. There shall be incentives for experienced travel and tour agents to develop carefully curated itineraries that pass through culturally significant regions,
showcasing historical landmarks, local traditions, and scenic landscapes. These itineraries will include themed journeys focusing on specific cultural aspects such as art, history, or cuisine. Experiences will feature cultural programs like local music performances, storytelling sessions and culinary
demonstrations, along with informative guides or audio tours explaining the cultural/historical significance of the traveled areas.
Local engagement will be arranged with stops at key cultural sites where tourists can take part in local activities, such as festivals, workshops, and guided tours. Partnerships with local communities will offer authentic cultural experiences like home visits, traditional meals, and craft demonstrations.
Educational content about the cultural heritage of the regions along the route will be provided,
including brochures, books, and multimedia presentations, as well as language lessons or cultural etiquette tips to help tourists better understand and appreciate the local culture. Collaborations with cultural institutions will create exclusive tours and experiences for road, rail, and waterways
travellers, organising unique events such as exhibitions, lectures, and performances.
Marketing, Promotion and Communication:
The Federal Ministry of Art, Culture, Tourism and Creative Economy shall, through its statutory agencies, develop an integrated national tourism brand through the adoption of a national tourism slogan aimed at creating a cohesive and attractive national tourism brand that promotes sustainable growth and international competitiveness. The three tiers of government, along with relevant
stakeholders, will carry out promotion and control functions to standardize and regulate the sector. This strategy will be enhanced through the following measures:
Identify, explore, and locate tourism resources for effective promotion and control.
Increase support for promotional programs and activities for key actors in the tourism industry, such as hoteliers, travel and tour agents, and other operators.
Encourage the private sector by developing measures to attract events in Nigeria, such as retreats, festivals, concerts, sporting events, seminars, and conferences, both nationally and internationally, to boost patronage and returns on investment.
Organise innovation challenges by launching competitions to encourage private
companies/students/colleges/institutions/tourism enthusiasts to develop groundbreaking tourism promotion concepts and enhance Nigeria’s unique market position, image, and brand.
Identify Nigeria’s target market and conduct detailed market research in those markets.
Formulate and implement marketing campaigns in partnership with states and private sector tourism practitioners in the target markets.
Establish ongoing marketing campaign programs in target countries/markets in collaboration with Nigerian Embassies and the Ministry of Foreign Affairs.
Establish multilingual internet portals to provide information, product descriptions and product sales for the target market segments in each source market, linking with suppliers in Nigeria.
Utilise digital technology to develop cost-effective global distribution of Nigeria’s tourism products and create new opportunities for partnerships between Nigerian businesses and their global counterparts.
Educate local/host communities and the public through traditional and social media, on the benefits of tourism to their communities and the country.
Capacity and Resources Development:
The Federal Ministry of Art, Culture, Tourism and Creative Economy aims to build a robust and capable workforce that will help drive growth and innovation in the tourism sector. In collaboration
with its agencies, the private sector and all relevant Federal, state, and local government agencies, the Ministry will implement a comprehensive human capacity development policy for the tourism sector, focusing on the following key areas:
Skill Development and Training: Continuous professional development programs will be established to enhance the skills of tourism workers, with specialised training in
customer service, digital marketing, and sustainable tourism practices.
Education and Certification: Partnerships with educational institutions will be
developed to create tourism-related courses and certifications, encouraging certification programs that recognise and validate the skills and knowledge of tourism professionals.
Entrepreneurship Support: Resources and training will be provided for aspiring
entrepreneurs in the tourism sector, easing access to funding and mentorship programs to help new businesses thrive.
Workforce Diversity and Inclusion: Diversity and inclusion in hiring practices will be promoted to ensure a representative workforce, with policies supporting the inclusion of women, youth, and marginalised groups in the tourism industry.
Technology Integration: The use of technology in training programs will be encouraged, including online courses and virtual reality simulations, promoting digital literacy among tourism workers.
Collaboration and Partnerships: Collaboration between government, private sector and educational institutions will be fostered, to align training programs with industry needs, establishing partnerships with international organisations to share best practices and resources.
Career Development and Advancement: Clear career pathways and opportunities for advancement within the tourism sector will be created, offering mentorship and coaching programs to support career growth and development.
Monitoring and Evaluation: Systems will be implemented to monitor and evaluate the effectiveness of training and development programs, using feedback and data to
continuously improve human capacity development initiatives.
Volunteering Opportunities: The Federal Ministry for Tourism aims to create strategies that encourage tourism service providers and product vendors to promote volunteerism and part-time schedules. This initiative will allow learners, students, and interested
individuals to gain valuable experience and contribute to the industry.
Community Involvement:
The Federal Ministry of Art, Culture, Tourism and Creative Economy, will implement a
comprehensive policy to ensure active community involvement in tourism development in Nigeria. The strategy shall focus on inclusive planning and decision-making by involving local communities through community advisory boards. It will provide capacity-building and education programs to
enhance community skills and knowledge, including workshops on sustainable tourism practices,
business management, and customer service. Efforts will be made to ensure local communities receive a fair share of economic benefits from tourism, supporting community-based tourism enterprises and local entrepreneurship. Promotion and protection of local culture, traditions and heritage through tourism activities, development of cultural tourism programs that highlight and respect the unique
aspects of the community shall be prioritised. Sustainable tourism practices will be implemented to minimise environmental impact, with communities involved in conservation efforts and
environmental education. Partnerships between local communities, government agencies and private sector stakeholders will be fostered to encourage collaboration on tourism projects that benefit the community. Mechanisms will be established to monitor and evaluate the impact of tourism on local communities, using feedback to make continuous improvements to tourism policies and practices.
Awareness will be raised about the importance of community involvement in tourism development, and policies that support and protect the interests of local communities will be advocated.
Inclusive Tourism: Women and Youth:
Inclusive tourism for women and youth can be a powerful tool for economic empowerment and social development. To ensure inclusivity, The Federal Ministry of Art, Culture, Tourism and Creative
Economy through its agencies will:
Provide targeted training programs to equip women and youth with the necessary skills for the tourism sector, along with mentorship and career development opportunities.
Support entrepreneurship by easing access to funding and resources, as well as offering business development services to help women and youth start their own tourism-related businesses.
Encourage tourism businesses to adopt inclusive hiring practices, promote equal pay and career advancement opportunities, and engage local communities in tourism planning and development to ensure their needs and perspectives are met.
Support community-based tourism initiatives to empower women and youth by
developing policies that promote gender equality, youth inclusion and advocating for their rights within the tourism industry.
Implement safety and security measures that provide clear guidelines, support systems, and help raise awareness about the importance of inclusive tourism. The Federal Ministry of Art, Culture, Tourism and Creative Economy will support private sector organisations that highlight and reward success stories of women and youth in tourism to inspire others and demonstrate the benefits of inclusivity.
Health
There will be continuous and vigorous campaigns to raise awareness about health challenges for both visitors and host communities. The Federal Ministry of Art, Culture, Tourism and Creative Economy will work closely with the Federal and State Ministries of Health and all relevant agencies to develop legal measures, regulations and standards aimed at minimising the impact of tourism projects and activities on the health of host communities. Additionally, resources will be allocated for surveillance, control, research, and prevention of occupational diseases to ensure the health and safety of tourists.
Cultural Preservation
The Federal Ministry of Art, Culture, Tourism and Creative Economy is committed to preserving and promoting the nation’s rich cultural heritage through sustainable tourism practices. The ministry will outline strategic measures to ensure the protection and celebration of Nigeria’s diverse cultural assets.
Key initiatives include integrating cultural education into the national school curriculum and
launching public awareness campaigns to foster appreciation of Nigeria’s cultural heritage. Local community participation in tourism activities will be encouraged, with training for locals as tour guides and involvement in the management of cultural sites. Sustainable tourism practices will be promoted, including ecotourism, limiting visitors to sensitive cultural sites and encouraging eco- friendly accommodations. Proper management of cultural sites will be ensured through regular
maintenance, security measures and documentation of cultural assets. The Federal Ministry of Art, Culture, Tourism and Creative Economy will collaborate with relevant ministries, agencies,
developmental partners, and the private sector to provide support and incentives for cultural
preservation projects, encouraging public and private sector investment in cultural heritage protection. Additionally, cultural festivals and events will be promoted to attract tourists and showcase Nigeria’s traditions, music, dance, fashion, and cuisine. By adopting these measures, Nigeria aims to create a tourism environment that not only attracts visitors but also preserves and celebrates the nation’s
unique cultural heritage.
Technology Integration:
The Federal Ministry of Art, Culture, Tourism and Creative Economy shall enhance the tourism sector through the integration of advanced technologies. Several measures will be adopted to create a technologically advanced tourism environment that enhances visitor experiences, improves operational efficiency, and supports sustainable growth.
The Ministry will devise strategic policies to ensure that technological advancements are effectively utilised to improve visitor experiences, operational efficiency, and sustainable growth. Key initiatives include investing in high-speed internet and digital infrastructure to ensure reliable connectivity across all tourism destinations, including remote areas. The ministry will collaborate with relevant ministries, agencies, developmental partners, and the private sector, to provide grants and incentives for tourism businesses to adopt innovative technologies such as Virtual Reality (VR), Augmented Reality (AR), and Artificial
Intelligence (AI) to enhance visitor experiences. Training programs will be offered to tourism professionals to improve their digital skills and knowledge, including workshops, online courses, and certifications in digital marketing, data analytics, and technology management. Public-private partnerships will be encouraged to develop and implement innovative solutions, creating smart tourism ecosystems. Clear regulations and guidelines will be established for the use of digital technologies in tourism to ensure data privacy, cybersecurity, and ethical use of AI and other technologies. The Ministry will support the development and promotion of digital platforms and services such as online booking
systems, mobile apps, and digital payment solutions to make travel planning and transactions more convenient for tourists. Research projects focused on the integration of technology in tourism will be funded to identify best practices, emerging trends, and potential challenges. Additionally, the use of technology to support sustainable tourism practices, such as smart energy management systems in hotels and digital tools for managing tourist flows to prevent overcrowding, will be promoted.
Research, Data and Statistics
The Federal Ministry of Art, Culture, Tourism and Creative Economy aims to ensure the collection, management, and utilisation of high-quality data to support informed decision-making and sustainable tourism development. The ministry will promote comprehensive data collection on various aspects of tourism, using standardised metrics and methodologies for consistency. A centralised database will be set up in collaboration with relevant agencies, to store and manage tourism data, promoting an open
data policy for accessibility. Regular reports and advanced analytics will be utilised to keep
stakeholders informed and identify emerging trends. The Federal Ministry of Art, Culture, Tourism and Creative Economy will collaborate with government agencies, academic institutions, and the private sector, along with international developmental partners, to enhance data collection and
analysis. The Ministry will advocate for the setting up of a Tourism and Hospitality desk at the National Bureau of statistics. The integration of digital tools, big data, and artificial intelligence will improve accuracy and predictive capabilities. Capacity building through training programs and
research grants to further support the development of tourism statistics and data analysis will be established.
The Hospitality Sector
The hospitality sector is a cornerstone of our nation’s tourism economy. As we navigate an
increasingly competitive and dynamic global market, it is imperative that we adopt a comprehensive and forward-thinking approach to enhance the quality and sustainability of our hospitality services. This strategy outlines our commitment to excellence, innovation, and inclusivity, aiming to elevate the standards of hospitality across all parts of the country.
Aligned with the broader tourism policy, this strategy seeks to create a seamless and enriching experience for all visitors, thereby positioning the country as a premier destination for travellers
worldwide. By fostering collaboration among government agencies, industry stakeholders and local communities, a vibrant and resilient hospitality ecosystem that meets the evolving needs of our guests and supports the growth of our economy will be established. The vision is to offer unparalleled
experiences that reflect Nigeria’s rich cultural heritage and commitment to exceptional service, thereby enhancing the nation’s reputation on the global stage.
The Federal Ministry of Art, Culture, Tourism and Creative Economy will implement the following initiatives, amongst others:
National Hospitality Strategy/Masterplan: Collaborate will collaborate with NIHOTOUR, NTDA, sector industry associations, relevant MDAs, and development partners to formulate a National Hospitality Strategy for the country.
Uniform Standards for the Hospitality Industry: The Ministry shall ensure that sector stakeholders adhere to industry standards as outlined in relevant domestic, regional, and international legislation, regulations, and protocols. This includes those of the Standards
Organisation of Nigeria, Nigerian Tourism Development Agency, the Economic Community of West African States (ECOWAS), the African Union (AU), the African Continental Free Trade Area (AfCFTA), the United Nations Tourism Organization (UN Tourism), and similar or related organizations. Additionally, the tourism industry business membership
organisations are encouraged to undertake effective industry self-regulation for enforcement of industry standards amongst their members.
Regulator for Quality of Service: Ensure stringent standards of service quality and
regulatory compliance through relevant statutory agencies. Additionally, the tourism industry business membership organisations are encouraged to undertake effective industry self-
regulation for enforcement of industry standards amongst their members.
Regulatory Compliance for Street Food Sellers: Through its statutory agencies, collaborate with the Federal Ministry of Health, Standards Organization of Nigeria (SON) and NAFDAC to set up quality control mechanisms and monitor standards, including for the events
management industry.
Food Safety and Hygiene Standards: Through its statutory agencies, collaborate with the Federal Ministry of Health, Standards Organization of Nigeria (SON) and NAFDAC to set up quality control mechanisms and monitor standards, including for the events management
industry.
Environmental Standards Enforcement: Collaborate with the Federal Ministry of
Environment, NESREA, state, and local governments to enforce and monitor environmental standards.
Best Practice Curriculum Development: Collaborate with NIHOTOUR, industry associations, NBTE, NERDC, NUC, and other relevant regulators to develop a national hospitality industry curriculum.
Local Content and Fair Competition: Collaborate with NCDMB and FCCPC, the Federal Ministry of Justice and other relevant agencies to drive local content, fair competition, and consumer protection standards.
Restructuring Training and Certification Programs: Collaborate with private hospitality institutes to administer specialised training.
Training for Local Employees: Collaborate with NCDMB, the private sector and industry associations to ensure expatriates train local employees.
Apprenticeship Programs: Collaborate with the private sector and industry associations to create and support programs for practical work experiences (NSQ Training).
Certification Program for Expertise Recognition: Collaborate with NIHOTOUR, the
private sector, and industry associations to recognise individuals with a minimum of 10 years of practical experience.
Management Trainee Programs: Collaborate with the states and local Governments to ensure that international and local hospitality establishments, set up programs to train local talent for management positions, using mandatory management trainee services agreements
that will enable the transfer of technology, knowledge, and skills and the development of local expertise, ensuring that such agreements align with national interest.
Marketing and Promotion of Nigerian Hospitality: Though its statutory agencies, aggressively market and promote Nigeria’s indigenous cuisine, hospitality experiences and home-grown brands with industry regulators, associations, NIPC and NEPC.
Unified Tax System for MSMEs: Collaborate with the Federal Ministry of Finance and FIRS to devise a solution to unfavourable and multiple tax policies and harmonise rates and taxes across all government levels.
Waste Management Policy Implementation: Work with the Federal Ministry of
Environment, NESREA, state and local governments, and hospitality industry associations to implement waste management policies and legislation.
Nigeria’s Tourism Products
Nigeria, a land of diverse cultures, breathtaking landscapes, and rich history, offers an array of tourism products that reflect its unique heritage, natural beauty, style, and the warmth of its
people. The tourism policy is dedicated to highlighting these treasures, from vibrant festivals and historical landmarks to pristine beaches, wildlife safaris and lush national parks. Sporting events, entertainment, creative industries, including music, film, and art, as well as shopping, religious tourism, medical tourism, adventure tourism, community-based tourism, and eco-tourism are
highlighted. By leveraging cultural, natural, MICE (Meetings, Incentives, Conferences, and
Exhibitions) and recreational resources, unforgettable experiences will be created for visitors from around the world. Through strategic partnerships, innovative marketing and a focus on quality and sustainability, Nigeria will be positioned as a premier global destination, offering unparalleled
quality and diversity in tourism products.
Cultural Festivals/Heritage Tourism
The Federal Ministry of Art, Culture, Tourism and Creative Economy, through its agencies and in collaboration with the Federal Ministry of Art, Culture and Creative Economy will focus on the
documentation and conservation of cultural sites, artifacts and traditions and support local festivals such as the Ofala festivals, Osun-Osogbo Festival, Argungu Fishing Festival, Eyo Festival, Kaduna Durbar Festival, New Yam Festivals and Calabar Carnival. To improve transportation networks and develop visitor centres and accommodations near cultural sites, infrastructure development will be prioritised. Local communities will be engaged in tourism planning and development, with training provided in hospitality and cultural preservation to ensure economic benefits. Marketing efforts will leverage digital platforms and international collaborations to increase visibility. Sustainable practices, including eco-friendly tourism and
cultural sensitivity, are encouraged. Government support and policies will provide incentives for sustainable practices and ensure safety and security at cultural sites. By focusing on these areas, Nigeria aims to create a sustainable and thriving cultural tourism sector that celebrates its heritage and helps local communities.
Meetings, Incentives, Conferences, and Events (MICE)
The Federal Ministry of Art, Culture, Tourism and Creative Economy is committed to attracting large- scale international events to Nigeria through a series of strategic incentives aimed at positioning
Nigeria as a premier destination for international conferences and exhibitions, driving tourism and economic growth. These include offering subsidies to MICE businesses that bring in significant
numbers of international visitors. The Ministry, through its statutory agencies, will provide logistical support, such as discounted rates for venues and accommodation deals, and assist with marketing and promotional efforts to enhance event visibility. Streamlined processes for obtaining visa permits and easing customs procedures for event-related equipment will be implemented, in collaboration with the Ministry of Interior and its agencies. Additionally, the Ministry will establish recognition and award programs for outstanding MICE businesses and offer training programs to build up-skill event
organizers.
Sports Tourism
The Federal Ministry of Art, Culture, Tourism and Creative Economy is committed to leveraging sports tourism as a key driver of the tourism economy. The Ministry will prioritise leveraging sporting events to stimulate local economies, create jobs and generate tax revenue. By implementing targeted marketing campaigns, the Ministry aims to promote Nigeria as a premier sports tourism destination.
Integrating cultural, culinary, shopping and entertainment experiences with sporting events will provide unique and enriching experiences for sports tourists. The Ministry will engage local
communities in event planning to foster pride and ownership, ensuring sustainability. Ensuring the
safety and security of tourists is paramount, making Nigeria an attractive destination for sports enthusiasts worldwide.
Eco-Tourism
Nigeria boasts a wealth of unique natural attractions that are perfect for eco-tourists. Highlights
include Yankari National Park in Bauchi State, home to wildlife like elephants, lions, and buffaloes, as well as the Wikki Warm Springs. Obudu Mountain Resort in Cross River State offers stunning views, a cool climate, and activities such as hiking, bird watching, and canopy walks. Ikogosi Warm Springs in Ekiti State features warm and cold springs flowing side by side. Cross River National Park is known for its rich biodiversity and rare species like the Cross River gorilla. Okomu National Park in Edo State, part of the Okomu Forest Reserve, is known for its diverse flora and fauna, including
white-throated monkeys and forest elephants. Afi Mountain Wildlife Sanctuary in Cross River State is a haven for endangered species such as chimpanzees and drills. Gashaka Gumti National Park,
Nigeria’s largest national park, spans Taraba and Adamawa States and features diverse ecosystems ideal for eco-tourism and the Lagwa Monkey Sanctuary in Imo State, home to the endangered Sclater’s monkey, noted for its cultural and ecological significance.
The Federal Ministry of Art, Culture, Tourism and Creative Economy is dedicated to promoting eco- tourism as a vital part of sustainable development in Nigeria. The policy focuses on collaborating with local, national, and international conservation agencies in several strategic areas: environmental
conservation. Nigeria will exploit its potential through the conservation and protection of the environment and its resources, including identifying areas with high eco-diversity, developing
incentives to encourage eco-tourism in those localities; protecting and upgrading of natural resources, prioritising the protection and enhancement of wildlife, beaches, water bodies and marine life to ensure their sustainability and attractiveness for eco-tourism; and minimising environmental
degradation.
Medical Tourism
Nigeria attracts international patients for various medical treatments, including fertility treatments
such as in vitro fertilisation (IVF), which are offered at competitive prices. The country also provides specialised cardiac care, including surgeries and treatments for heart conditions, as well as orthopedic procedures like joint replacements and treatments for sports injuries. Cosmetic and reconstructive surgeries are growing in popularity, drawing patients from neighbouring countries. High-quality
dental care, including cosmetic dentistry and orthodontics, is available at more affordable rates
compared to many Western countries. Additionally, Nigeria has several eye clinics offering advanced treatments for cataracts, glaucoma, and other eye conditions. These treatments are supported by a growing number of well-equipped hospitals and specialised clinics, making Nigeria an emerging
destination for medical tourism in the region.
The Federal Ministry of Art, Culture, Tourism and Creative Economy will support medical tourism through strategic collaborations with relevant agencies. The Ministry will develop targeted marketing campaigns to attract international patients by highlighting success stories and the availability of
specialised treatments, thereby enhancing Nigeria’s reputation as a medical tourism hub. Additionally, the Ministry will advocate for simplifying the visa process for medical tourists to ease travel to
Nigeria for medical treatment. To improve the overall patient experience, the Ministry will facilitate access to services, including, access to professional language assistance and accommodation
arrangements.
Coastal Tourism
Nigeria’s coastal tourism offers a wealth of attractions and activities along its extensive Atlantic coastline. These include Lagos beaches like Tarkwa Bay, Elegushi Beach, and Landmark Beach, which offer a mix of relaxation and entertainment with activities such as surfing and beach parties. Port Harcourt Tourist Beach in Rivers State is a lively spot with scenic creek views, while Ibeno Beach in Akwa Ibom State, one of the longest beaches in West Africa, is ideal for swimming and
picnicking. Badagry Beach in Lagos State combines beautiful coastal scenery with historical sites like the Badagry Heritage Museum. Lekki Beach in Lagos offers various water sports, and Araromi Beach in Ondo State is known for its pristine sands and tranquil atmosphere. Whispering Palms Resort in Badagry provides a unique blend of beach activities and cultural experiences, making it a perfect
getaway for families and couples. These coastal attractions not only offer relaxation and recreation but also promote tourism and economic development in Nigeria.
The Federal Ministry of Art, Culture, Tourism and Creative Economy will advocate for public and private investment in developing and maintaining beach facilities, including resorts, hotels,
restaurants, and recreational amenities, to enhance the overall tourist experience while ensuring clean and safe environments. Targeted marketing campaigns will promote Nigeria’s coastal attractions, drawing international attention by highlighting unique features, cultural events, and success stories. The Ministry will support the organisation of beach festivals, sports events, and cultural activities to create vibrant and engaging experiences for both local and international tourists. Collaborating with private sector stakeholders will help develop and manage beach tourism projects, bringing in
investment and expertise to create world-class facilities and services. Implementing eco-friendly practices will preserve the natural beauty of our beaches, including waste management and
conservation efforts. Engaging local communities in tourism activities will foster a sense of
ownership and ensure that tourism benefits are shared, with training and employment opportunities enhancing the visitor experience and supporting local economies. Additionally, the Ministry will
collaborate with the relevant agencies to enhance transportation links to beach destinations to make it easier for tourists to visit. By focusing on these areas, a thriving coastal tourism industry that attracts visitors from around the world, boosts the economy and highlights Nigeria’s natural beauty and
cultural heritage will be developed.
Adventure Tourism
Adventure tourism in Nigeria offers a diverse range of activities and destinations for thrill-seekers and nature enthusiasts. Highlights include Gashaka-Gumti National Park, Nigeria’s largest national park, which offers hiking, wildlife viewing, and exploring diverse ecosystems. Olumo Rock in Abeokuta is popular for rock climbing and exploring ancient caves, while Idanre Hills in Ondo State features
stunning landscapes and challenging hiking trails. Awhum Waterfall in Enugu State is perfect for
hiking and nature walks, and Ogbunike Caves in Anambra State offer a unique adventure experience with their network of tunnels and chambers. Erin Ijesha Waterfall in Osun State, also known as
Olumirin Waterfall, is ideal for hiking and picnicking, and Lekki Conservation Centre in Lagos offers a canopy walkway, bird watching, and wildlife viewing. These destinations provide thrilling
experiences and highlight Nigeria’s rich natural beauty and cultural heritage, catering to every adventure enthusiast.
The Federal Ministry of Art, Culture, Tourism and Creative Economy will collaborate with all
relevant agencies in developing and maintaining adventure tourism infrastructure, such as hiking trails and eco-lodges, and launch targeted marketing campaigns to promote unique attractions and activities. Implementing eco-friendly practices and promoting responsible tourism will preserve natural attractions, while public-private partnerships will bring in investment and expertise. The Ministry will collaborate with local communities in tourism activities to ensure shared benefits and enhance the
visitor experience. The Ministry will collaborate with security agencies to ensure the safety and
security of tourists through investment in safety protocols and training, and the Federal Ministry of Transport to improve transportation links to adventure destinations.
Diaspora/Home-coming Tourism
Diaspora or homecoming tourism in Nigeria is a growing trend where Nigerians living abroad return to their homeland to reconnect with their roots as well as friends and family, explore their heritage and contribute to the country’s development. The economic benefits of diaspora tourism often extend to community development projects, such as schools, healthcare facilities and cultural centres.
The Federal Ministry of Art, Culture, Tourism and Creative Economy, recognises the significant
potential of diaspora tourism to boost Nigeria’s economy, create jobs and promote cultural exchange. By attracting diaspora tourists, the Ministry aims to increase revenue for local businesses, enhance infrastructure and preserve the country’s rich cultural heritage. The Ministry is committed to fostering sustainable tourism practices that benefit local communities and protect the environment. Through
strategic partnerships, investment incentives and improved facilities, the Ministry will create a welcoming environment for diaspora tourists. The goal is to leverage the unique connection of the Nigerian diaspora to drive growth in the tourism sector, ensuring long-term economic and social benefits for the nation.
Creative and Entertainment Tourism
The Federal Ministry of Art, Culture, Tourism and Creative Economy, aims to boost tourism in
Nigeria by leveraging the country’s vibrant creative and entertainment industries. This policy focuses on supporting the Federal Ministry of Art, culture and creative economy to promote cultural festivals and events, such as the Lagos International Jazz Festival and Nollywood Week Paris, to attract
international tourists. It also includes supporting the development of creative hubs in major cities like Lagos and Abuja and partnerships with international streaming platforms to increase global visibility of Nigerian content. Support for local talent through use of social media and influencers to highlight local artists and events, are key components.
Waterways Tourism
Waterways in Nigeria offer a unique way to explore the country’s diverse landscapes and rich cultural heritage. Cruises on the Niger River provide scenic routes through various states with stops at
historical sites and local communities. Cross River State, known for its lush rainforests and diverse wildlife, offers cruises that include visits to national parks and wildlife reserves. In Lagos, boat tours on the lagoon offer stunning views of the city skyline and access to nearby beaches and islands. These cruises often incorporate cultural experiences such as traditional music and dance performances, local cuisine tastings and visits to craft markets. Additionally, they offer opportunities for wildlife and
nature exploration, including birdwatching and visits to protected areas. River cruises in Nigeria
provide a relaxed and immersive way to experience the country’s natural beauty and cultural richness.
The Federal Ministry of Art, Culture, Tourism and Creative Economy, aims to enhance waterways tourism in Nigeria by advocating for public/private investment in docking facilities, navigational aids, and safety measures, while enforcing sustainable practices to minimise environmental impact. The Ministry will push for financial incentives such as grants, low-interest loans, and tax breaks to
encourage private investment. Targeted marketing campaigns will promote river cruises, and training programs will ensure high-quality service from staff and local communities. Travel and Tour agents will be encouraged to create itineraries that integrate curated cultural experiences, including
traditional performances and local cuisine, into cruises. In collaboration with State governments,
security agents and health ministries, comprehensive health and safety protocols will be implemented to protect tourists. A dedicated task force will oversee the policy’s implementation, ensuring
compliance and making necessary adjustments based on regular evaluations and stakeholder feedback. This policy aims to make river cruises more attractive, sustainable, and enjoyable, benefiting local communities and preserving Nigeria’s natural and cultural heritage.
Rural/Community-Based Tourism
Community-Based Tourism (CBT) in Nigeria is gaining traction as a sustainable approach to tourism that benefits local communities economically and socially. Tourists get to experience the rich cultural diversity of Nigeria, including traditional music, dance, festivals, and cuisine. The Federal Ministry of Art, Culture, Tourism and Creative Economy through partnerships between government, private
sector, NGOs and local communities, will pool resources and expertise to ensure the viability and sustainability of community-based tourism initiatives.
Youth Tourism
Youth tourism in Nigeria is an emerging sector with significant potential for growth. It focuses on engaging young people in travel and tourism activities, promoting cultural exchange, and fostering economic development.
The Federal Ministry of Art, Culture, Tourism and Creative Economy, recognises the immense
potential of youth tourism in Nigeria and aims to create an enabling environment for its growth. The policy focuses on collaborating with youth-led organisations and industry stakeholders to encourage
young Nigerians to participate in tourism-related activities and entrepreneurship, supporting platforms like the Africa Youth in Tourism Innovation Summit. The Ministry will organise seminars, workshops, and training programs to educate young people about the tourism industry. Cultural exchange events, such as the Africa Youth Tourism Festival, will be promoted to celebrate Nigeria’s vibrant tourism
potential. The Ministry will actively promote youth participation in tourism to create job opportunities and contribute to the local economy, encouraging roles in hospitality, tour guiding, and
entrepreneurship. The National Institute for Hospitality and Tourism (NIHOTOUR) will provide resources, training, and mentorship, with policies developed to incentivise youth participation in tourism, ensuring a sustainable and vibrant sector. By implementing this policy, the Ministry aim to harness the energy, creativity, and potential of Nigerian youth to drive tourism growth, foster cultural exchange, and create economic prosperity for the nation.
Religious Tourism
Religious tourism in Nigeria is a significant and dynamic part of the country’s tourism industry,
driven by its rich religious diversity, including Christianity, Islam, and indigenous beliefs. This form of tourism attracts both domestic and international visitors seeking spiritual experiences and cultural immersion. Key destinations include the Osun-Osogbo Sacred Grove, a UNESCO World Heritage Site, which hosts the annual Osun-Osogbo Festival celebrating the river goddess Osun. Other notable sites are the Guru Maharaji camp near Ibadan, the Bilikisu Sungbo Shrine in Ijebu Ode, and various
Christian pilgrimage sites like the Redemption Camp of the Redeemed Christian Church of God. Religious tourism contributes significantly to Nigeria’s economy by boosting the hospitality, catering, travel, and aviation sectors. In Anaocha Local Government Area, Anambra State, faith-based
activities, and religious centres have been recognised as potential tourism assets. Although these sites lack tourist infrastructure, they already attract visitors for various religious purposes, suggesting a promising future for religious tourism in Nigeria.
The Federal Ministry of Art, Culture, Tourism and Creative Economy aims to fully harness the religious tourism assets in the country, to promote community development. Key strategies include
collaborating with relevant ministries and organisations to conduct ethnographic fieldwork to identify and document important religious and cultural sites, such as shrines, groves, cultural centres, and
mythical lakes. The Ministry will sensitise the local community about the tourism potential of these
sites and involve them in tourism development to ensure their active participation and ownership. The Ministry will advocate for Infrastructure investments to improve accessibility and enhance the visitor experience, while training programs will be provided for local guides, hospitality staff and community members. Targeted marketing campaigns will raise awareness about Nigeria’s religious tourism assets, utilising digital platforms, brochures, and community events. Collaboration with local governments, religious institutions, and private sector stakeholders will create a supportive environment for tourism development. A monitoring system will be established to assess the impact of tourism activities and ensure continuous improvement. A dedicated task force within the Federal Ministry of Art, Culture, Tourism and Creative Economy will oversee the implementation of this policy, guided by stakeholder engagement and community feedback.
Institutional Framework and Stakeholders Obligations:
Federal Government Obligations
The Federal Government, in collaboration with states and local Governments, will facilitate tourism development by providing infrastructure, regulatory and fiscal frameworks and a conducive political environment that supports investment and systematic growth. Additionally, it will ensure adequate promotion and marketing of Nigeria as a desirable tourism destination and develop Nigeria as a
regional hub to coordinate and ease air travel across Africa. The Federal Government will also monitor performance on quality, safety, and regulation.
The Federal Ministry of Art, Culture, Tourism and Creative Economy (FMCTCE): The FMCTCE, will provide leadership for the industry as an economic force by formulating, implementing, monitoring and evaluating sound policies. Key responsibilities include
guaranteeing the development and advancement of the sector, coordinating inter-Ministerial, regional, and international cooperation, and formulating medium and long-term tourism
policies.
Presidential Council on Tourism (PCT):
The Presidential Council on Tourism is the highest advisory body on tourism in Nigeria. It provides guidance and recommendations on various aspects of tourism development. The PCT plays a crucial role in shaping the future of Nigeria’s tourism landscape by driving
policy changes, fostering collaboration, and promoting strategic planning and innovation.
National Council on Tourism (NCT):
The National Council on Tourism is instrumental in orchestrating the unified planning and progression of tourism within the nation. Chaired by the Honourable Minister for Federal
Ministry of Art, Culture, Tourism and Creative Economy, it includes all Parastatals under the Federal Ministry. The Council also encompasses Commissioners overseeing Tourism and
Culture from Nigeria’s 36 states and the Federal Capital Territory (FCT), along with representatives from the nation’s formalised Tourism business associations. This council meets annually to discuss and strategise on the nation’s tourism initiatives.
Nigerian Tourism Development Authority (NTDA):
The Nigerian Tourism Development Authority (NTDA) is tasked with implementing the
policies of the Federal Ministry of Art, Culture, Tourism and Creative Economy. Its mandate includes marketing and promoting Nigeria as an attractive tourist destination, both
domestically and internationally. The NTDA is responsible for disseminating tourism and
hospitality-related information and ensuring compliance with Federal Government standards and regulations. By fostering the development and sustainability of the tourism industry, the NTDA aims to establish Nigeria as a premier destination for both domestic and international tourists.
National Institute for Hospitality and Tourism (NIHOTOUR):
The National Institute for Hospitality and Tourism (NIHOTOUR) plays a pivotal role in advancing the quality and standards of the tourism and hospitality industry. This is achieved through the strategic development of the sector’s workforce, which includes both operational staff and practitioners. NIHOTOUR’s approach involves delivering standardised and
continuous training programs that equip industry professionals with up-to-date knowledge and practices. Furthermore, the institute is responsible for the certification, licensing, and registration processes that ensure a consistent level of professional competency. These
initiatives are crucial for improving service quality, increasing productivity, and making a significant contribution to the national economy.
States Obligations:
State Ministries responsible for Tourism in Nigeria are integral at the state level, where they spearhead the development and promotion of tourism policies. Their multifaceted roles encompass identifying
potential tourism attractions, preserving valuable cultural, historical, and natural sites, and protecting these assets from harmful practices that could diminish their appeal. Furthermore, they are involved in the development of these sites to boost their allure and ensure easy access for tourists. These
ministries also collaborate with other state departments to manage land allocation for tourism projects and regulate the operations of tourism and hospitality businesses. This regulation ensures that these
businesses adhere to established guidelines and contribute constructively to the state’s tourism sector. The collective efforts of these ministries are vital in crafting the tourism landscape of their regions, fostering a tourism industry that is not only economically advantageous but also environmentally sustainable and culturally considerate.
Local Governments Obligations):
Local government areas in Nigeria play a crucial role in tourism development, tasked with identifying and promoting local attractions. They act as information hubs for tourists, offering insights into their local offerings. Additionally, they are responsible for preserving historical sites and local museums, ensuring these cultural treasures are maintained for future generations. Involving the community in tourism planning is also a key obligation, fostering an inclusive approach that benefits the local
populace. LGAs are expected to collaborate with Federal and State governments, alongside the private sector, to create a sustainable tourism environment. This collaborative effort is essential for leveraging Nigeria’s rich cultural and natural heritage, aiming to develop tourism that is economically beneficial and environmentally and culturally sustainable.
Private Sector Obligations
The private sector plays a crucial role in tourism development by investing in infrastructure such as
hotels, resorts, and transportation, which are essential for industry growth. Tourism related companies are expected to adopt sustainable practices to minimise environmental impact and conserve natural and cultural resources. Ensuring high standards of service and quality in tourism offerings, including accurate information, safety, and well-maintained facilities, is vital. Meaningful collaboration with the The Federal Ministry of Art, Culture, Tourism and Creative Economy will help align policies,
regulations and development plans, creating a cohesive strategy for tourism development. Engaging in corporate social responsibility (CSR) activities, such as supporting local communities, promoting
cultural heritage and ensuring fair labour practices, is also important. Additionally, private enterprises will help drive innovation in tourism products and services and play a significant role in marketing
destinations to attract tourists. These obligations ensure that tourism development is sustainable, beneficial to local communities, and aligned with our broader economic and environmental goals.
6.0 Repositioning the Tourism Sector
To fully harness the benefits of Nigeria’s tourism sector, the Federal Ministry for Tourism shall:
Advocate for the inclusion of tourism in the concurrent list of the constitution of the Federal Republic of Nigeria, enabling the Federal Government to initiate legislation for national tourism development.
Advocate for and facilitate the resuscitation of the Presidential Council on Tourism (PCT)
Advocate for and facilitate the reconstitution of an Inter-Ministerial/Departmental
Council on Tourism to provide effective coordination and governance capacity between major ministries, agencies, states and local government areas directly or indirectly
involved in tourism development, to improve the delivery of competitive tourism products and tourist experiences.
Establish the Tourism and Hospitality Working Group (THWG), comprising key
stakeholders, to act as an advisory think-tank for tourism and hospitality related matters.
Create a Communication Desk at the Federal Ministry of Art, Culture, Tourism and Creative Economy and develop a professionally managed communication strategy for a national tourism awareness campaign.
Collaborate with state governments and the organised private sector on regional tourism planning and diversification to enhance the industry’s ability to adapt to changing tourist demands.
Develop a framework for accrediting professional associations within the tourism and hospitality ecosystem.
Regulation and Licensing
The Federal Ministry of Art, Culture, Tourism and Creative Economy aims to ensure a safe, high-
quality, and sustainable tourism experience for both domestic and international visitors. The Ministry, through its agencies, will provide clear and standardised licensing requirements for all tourism-related businesses, with regular inspections and straightforward renewal processes to maintain compliance. It will develop and enforce strict safety standards, robust consumer protection laws, and environmental regulations to promote sustainable tourism. Additionally, the Ministry, through its agencies and where necessary, in collaboration with States, Local Governments and other stakeholders, will promote professional training and certification programs for tourism professionals, foster collaboration
between government agencies, the private sector, and local communities, and ensure clear
communication of regulations and licensing requirements. The integration of digital platforms for licensing and data management will be employed to further enhance efficiency and accessibility.
Safety and Security
The Federal Ministry of Art, Culture, Tourism and Creative Economy shall implement strategic policies to ensure the safety and security of tourists and enhance their overall experience. These policies will include collaborating with relevant ministries and security agencies to:
Establish a Tourism Police Unit.
Continuously train the Tourism Police Unit to be more tourism-friendly and to protect tourists and tourism sites.
Implement short and long-term strategies to reduce crime against tourists in collaboration with local communities.
Share information to adequately equip tourists with safety and security measures. Collate and disseminate information to adequately equip tourists on safety and security.
Implementation Strategy
The Federal Ministry of Art, Culture, Tourism and Creative Economy will collaborate with the public and organised private sectors, and all stakeholders within the tourism ecosystem, to maximise the
socio-economic benefits derived from diverse types of tourism outlined in this policy and proactively explore new opportunities.
Monitoring and Evaluation
Policy implementation by stakeholders will be closely monitored and periodically evaluated by the Federal Ministry of Art, Culture and Creative Economy. The Tourism and Hospitality Industries Working Group (THIWG) will support the ministry in these processes, offering technical and professional assistance across the sector value chain for industry optimization.
Periodic Policy Review
The National Tourism Policy shall be reviewed every five (5) years per UN Tourism guidelines. This regular review process enables adaptation to changing circumstances, addresses emerging challenges, and uses new opportunities in the tourism sector.
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