JUSTFOOD: A tale of true enterprise based on customer satisfaction

In the Nigerian Food industry, and in neighbouring West African countries, no company has made so much impression within such a short time of operations. JustFood was established in 1989 and began operations by representing leading global brands like Taylor and Pritchitts. The Company quickly pioneered the concept of encouraging smaller entrepreneurs into the ice-cream business, which positively impacted on the growth of the ice-cream category as a whole.

Early success was based on
providing more than sales and delivery services. For example, JustFood was among the first to offer equipment servicing and operator training at the customer’s own store. This was executed by a well-trained, local customer care team. This proved to be very successful and has formed the basis of an ongoing focus on service excellence within our business.

Today, Just Food has offices in Nigeria, Ghana and Ivory Coast and enjoys its hard-earned reputation as West Africa’s leading provider of best quality international food equipment brands! JustFood sells services and provides factory warranties on all of the equipment that it distributes in order to maintain global brand standards and to ensure total customer satisfaction. All our equipment partners are Original Equipment Manufacturers (OEM) with a strong focus on innovation, research & development.

JustFood also distributes a range of quality food brands including our preferred ice-cream powder, milk pots, non-diary cream, natural fruit flavour syrups and more.

The company prides itself on offering reliable solutions, tailored to suit the specific needs of each of its unique clients in the hospitality sector. The list of JustFood’s many clients includes 5-star hotels like the Nicon Hilton, Golden Tulip, Oriental, Protea and WheatBaker, as well as many Quick Service Restaurants (QSRs) including KFC, Chicken Republic, Mr. Biggs, Tastee Fried Chicken, Tweat, Southern Fried Chicken, Sweet Sensation, Tantalizers, Genesis, Drumstix, and Foods Inn. Also among its many clients are commercial and education institutions such as Nestle and TGC-Ogere.

At JustFood “our core strength remains our after sales service (StarService), with trained technicians strategically located in all regions that we do business in. Through its subsidiary company QSR Consult; JustFood also supports entrepreneurs in the setting up of new restaurant and industrial catering kitchen (from concepts to reality).”

JustFood was founded by Peter Mason, while Apollos Ikpobe is the Chairman; Tunde Ogunrinde is the Chief Executive Officer.